I was commissioned to take photos and conduct a rebrand for Amrita Yoga & Wellness, a yoga, pilates, and wellness with two location in Philadelphia, PA. The following are photos and website update from the 2018 project. You can see all photos for Amrita by visiting their website.
The photography incorporated Amrita's new branded colors to create a consistent, clean feel.
A complete website refresh coincided with the opening of the studio's second location and allowed Amrita to think critically about who their desired customer is, and what story they're telling.
This style guide came out of a collaborative process with Amrita which involved brainstorming and vision boarding to achieve colors, content, and overall brand consistent with their story.