Incorporating original photography,
I used a collage pattern to create a unique backdrop for the site.
User-centered writing helped guide the user through the steps of the subscription box process. Written in a conversational tone, the content met the company’s brand and target user.
As a part of the work, I overhauled their website to better tell their message and match their new branding.
The result was a clean, polished website with easy navigation with user in mind.
As a part of this work, I overhauled the subscription box survey, developing it from a brief survey to a more in-depth questionnaire that better captured a user’s style, size, favorite brands, and exactly what they wanted to see in their subscription box, closing the gap between the user’s expectations and the company’s service and leading to happier customers.
Enhancing second hand
One important strategy of this work was to enhance second hand clothes from something one would find at a thrift store to something elegant, purposeful, and stylish. Using original photography in a clean white background, I sought to capture that feel.
Flat lays for marketing & branding
Using a consistent color pattern, I created flat lays that naturally aligned with the brand’s look.
Collages made from original photography were used as background images on the site; creating original, branded “wall paper.”
Incorporating original photography and an on-brand color scheme, I developed marketing collateral for use on Pinterest, Facebook, and Instagram ads.