Words / Photos / Designs
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And We Evolve

As a part of a rebrand for local sustainable fashion company And We Evolve, I led the rebrand and content strategy to ensure consistency across color, style, content, and overall feel.

Website and branding work as of fall 2018.

Incorporating original photography,

Incorporating original photography,

I used a collage pattern to create a unique backdrop for the site.

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UX Writing

UX Writing

User-centered writing helped guide the user through the steps of the subscription box process. Written in a conversational tone, the content met the company’s brand and target user.

As a part of the work, I overhauled their website to better tell their message and match their new branding.

As a part of the work, I overhauled their website to better tell their message and match their new branding.

The result was a clean, polished website with easy navigation with user in mind.

As a part of this work, I overhauled the subscription box survey, developing it from a brief survey to a more in-depth questionnaire that better captured a user’s style, size, favorite brands, and exactly what they wanted to see in their subscription box, closing the gap between the user’s expectations and the company’s service and leading to happier customers.

Enhancing second hand

Enhancing second hand

One important strategy of this work was to enhance second hand clothes from something one would find at a thrift store to something elegant, purposeful, and stylish. Using original photography in a clean white background, I sought to capture that feel.

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Flat lays for marketing & branding

Flat lays for marketing & branding

Using a consistent color pattern, I created flat lays that naturally aligned with the brand’s look.

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 Collages made from original photography were used as background images on the site; creating original, branded “wall paper.”

Collages made from original photography were used as background images on the site; creating original, branded “wall paper.”

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Marketing Collateral

Marketing Collateral

Incorporating original photography and an on-brand color scheme, I developed marketing collateral for use on Pinterest, Facebook, and Instagram ads.