To do this, I created a site that was highly visual, yet minimal, consistent with her brand.
By creating transitions between her two worlds: photo-based design work and photography, directly on the home page
I was able to show the user immediately both styles of her work, while providing clear navigation of how to dig deeper into each.
Instead of overloading the user with options,
I created two broad categories that serves each of Julia’s audiences, to guide the user to the information they’re seeking about her work. Users can then find the more specific category that meets their needs. Above is a sample of work within “Photography for Design.”
This allows me to take a user-centered approach to creating a streamlined path for information.
The highly visual site presents Julia's work in a clean and minimal way, which allows the beauty of her work to be the feature.
Julia receives a lot of praise for her work.
I wanted to find a way that highlighted this praise without overburdening the reader with information. Adding visuals and clean spacing organizes the information in a way that is pleasing and easy to read.
In addition to designing the site,
I edited Julia’s written content in order to distill the complicated information about her work and process into something digestible. Like the site navigation and layout, this work was conducted in a user-centered way. I did this using the framework of: What information does the user need? How to best distill complicated concepts down to clear, understandable information?